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Bringing UX Into Strategy

  • REA Group 511 Church Street Richmond, VIC, 3121 Australia (map)
Jessica Abad Kelly UX Gatherings May

About the Event

Strategy is a topic that is shrouded in mystery. We know being strategic is important for UX practitioners, but how do you develop and implement a strategy? And how can you put users at the center of a strategy?
This month, Strategy Consultant Jessica Abad Kelly is joining UX Gatherings to talk about how she advocates for users and customers through her work with Deloitte.
Jessica will show us why users are the foundation of strategy, and how she works with clients to define, develop and implement user-centered strategy for digital projects.

About the Speaker

Jessica Abad Kelly is a Strategy Consultant at Deloitte Digital. 
She designs user-centric strategy that helps clients deliver engaging experiences in an ever-changing digital landscape.
Jessica's background in design and Master's degree in strategic design means she brings a human-centered, analytical, and creative approach to her work.

Code of Conduct

UX Gatherings is dedicated to harassment-free event experiences for everyone. To attend an event you must follow our Code of Conduct.

Acknowledgement of Country

UX Gatherings acknowledges that we meet on the traditional lands of the Wurundjeri people, and pay our respect to elders past, present and future.

Venue Details

Reserved seating for those with mobility devices, hearing or vision impairment
Accessible all gender bathrooms
Limited on street parking (metered) on Church St